At the time when the idea about running our own business was forming in our minds we ran into an article about tardigrades (Latin: Tardigrada) in space. Some scientists sent a couple of our unsuspecting heroes up there with no protection from the UV rays or similar space hospitalities to see whether they'll have a good time. They did, and they came back, alive and kicking. Tardigrada strikes back.
Tardigrada embodies characteristics we value and try to improve the most: perseverance and the desire for improvement.